Tha ltd. the web innovators behind ffffound and MoMA's Design and The Elastic Mind took a fresh approach to designing playMUJI, the promotional website for Mujirushi Ryouhin (MUJI).

playMUJI is a calender interface of videos showing one MUJI product a day. By showcasing the products in small instructional videos, the website cuts across languages and is aimed for a worldwide audience.

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