In a New York Times op-ed piece, designers Emily Oberman and Bonnie Siegler argue that the Oscars should have a category for the design of title sequences.
Titles have always played a significant part in motion pictures. They may have started out as simple black-and-white cards. But in the days before sound, they already did more than identify key players: they communicated dialogue and advanced plot. And as filmmaking evolved, so did title design. Titles have become wonderful bridges from reality into the cinematic world and back out again. At their very best, they are themselves innovative, emotional experiences, microcosms of their movies.
Their list of notable nominees (if such a category were to exist) include names as Saul Bass (though he'd probably be a better fit for Lifetime Achievement), Kyle Cooper, Pablo Farro and other contemporaries as the Prologue Films crew and this year's would-be winner, Pixar. Check it.