GARETH PUGH F/W 2009

The Showstudio crew have finally unveiled their video presentation to Gareth Pugh's A/W 09' show.

My reaction to the video can be summed up by two simple words... Holy and Shit (I'll assume that there are others out there who share a similar sentiment). Created in collaboration with filmmaker Ruth Hogben and model Natasa Vojnovic, the film is quite literally a visual assault on the senses. I was one of those fashion stragglers who never "got" the appeal of Pugh's previous work, but now after seeing this you can consider me sold.