IKEA's latest interactive ad campaign takes us on an ethereal journey to IKEA PS, a world composed enitrely of IKEA products (and one likely to fall apart after a year of living in it). I was a huge fan of last year's brilliant IKEA Catalogue 2.0 so count me a little disappointed that they didn't up the ante with this one; that being said IKEA PS is still a great looking site, so if you do have a few moments to kill it's well worth a visit.

IKEA PS is a collaborative project between Nordpol, Parasol Island and KOKO KAKA.

Via Motionographer

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